How Secret Recording Revealed a £28m Timeshare Scam

It has been described as a major deceptions of its kind in the Britain.

Altogether 14 defendants have been sentenced for their role in a multi-million pound scheme to defraud over 3,500 holiday ownership holders.

The victims were desperate to get out of long-standing vacation property deals and sought out help.

A large number were from 60 and 80. Over 500 of them surrendered in excess of £10,000, and a single victim paid more than £80,000.

Those victimized were subjected to aggressive sales meetings lasting up to six hours. They were left out of pocket, holding worthless fake "credits" and remained trapped in costly vacation property deals they frequently were unable to use.

The Firm Central to the Deception

The company at the core of the fraud was the timeshare resale company. They collected people's money to finance the owners' luxurious way of life of private schools, millionaire mansions and exclusive air travel.

The individual at the helm of the company, Mark Rowe, was given a seven and a half year sentence in January for deceptive scheme.

In the latest development, his wife Nicola was part of the concluding cases to learn their fate.

She was given a two-year long deferred imprisonment at the judicial venue after confessing to money laundering.

It has been a extended wait and marks a major victory for the individuals who testified, the police and the Crown.

How the Inquiry Began

The first knowledge of SMT was in the summer of 2016. The role involved in the research department of a broadcasting service, making documentary shows.

A colleague pointed out that his mother had taken over the ownership of a holiday property in Spain and, after long-term use, had commenced searching to terminate the deal.

It's worth mentioning how widespread holiday ownership had grown with UK travelers in the eighties and nineties.

Holiday ownership enabled individuals to access the same accommodation each season, or swap their time slots with additional holders who had units in other resorts. Roughly 600,000 sun-lovers took up that opportunity.

The first timeshare rush was accompanied by a many reports about rip-off merchants fraudulently marketing units. They became a staple on investigative broadcasts.

The common vacation property deal tied investors in for decades.

At that time, those holders who had used their guaranteed place in the sunshine for decades were advancing in years, and a significant number were attempting to end their association to their holiday properties.

A number had declining mobility and were unable to visit their properties. A few just felt they'd enjoyed sufficient use from them. And some had passed away, in numerous instances bequeathing their family members to inherit the agreements - including their annual payments and service charges.

The Undercover Operation Progresses

It was at this point the relative had been placed. She searched the web for answers and found the organization, a firm whose website assured to get her out of her agreement.

Yet, having paid a fee and scheduled a consultation with them, her family became suspicious.

Additional investigation revealed hundreds of people saying they had submitted funds and received no benefit in return. Indeed, they had lost money. A lot of it.

The investigative unit began investigating what was happening. It soon emerged that there were some shady characters working within the vacation property industry.

A legal professional had numerous client reports aiming to litigate against the organization.

The team interviewed people who had dealt with the organization and they each reported similar experiences. They thought the business would purchase their timeshare away from them but when they attended a meeting (for which they paid up front) they were advised there was no market for their property.

Instead, they were encouraged - in fact pressured - to invest additional funds acquiring "the company's points system", named after the business's umbrella group, the overarching entity.

What exactly these were was somewhat vague. They appeared to be a type of exchange medium, providing cheaper vacations and amenities and retail offers.

And they were seemingly "exchangeable with fellow investors, at a future date.

Investing money at the time would result in an future return that would offset SMT's fees and leave the property owner ahead financially, released finally from their burdensome contract.

An unbelievable offer? Indeed, it was.

A 'Bait-and-Switch Tactic'

Based on these descriptions were accurate, this was a massive scam.

It's what is called a "bait-and-switch."

An operator - here SMT - "lures the customer by advertising a specific service only to then state it cannot be provided, pushing the customer towards another, inferior offering.

This is against the law. Possessing all the testimony we had collected, we argued to secretly film one of the organization's sessions.

The process requires commitment, energy, and clear arguments for why this is the sole method to collect the evidence required to demonstrate illegal activity.

Armed with that permission, our compact group organized a consultation with one of the firm's agents in the location.

Posing as a potential client aiming to help his mother released from her timeshare contract|holiday ownership agreement

Samuel Daniels
Samuel Daniels

Elena is an experienced journalist specializing in global affairs and digital media.